/* benchmark.sneeze.it: Sneeze It light palette. Charcoal and magenta on white, light only by design. */
:root{
  color-scheme:light;
  --paper:#FFFFFF; --wash:#F8F5F8; --ink:#232323; --soft:#66606A; --rule:#EAE5EB;
  --mag:#EC2E91; --mag-deep:#8E0A52; --mag-wash:#FDECF5; --bar:#DDD6DF;
  --display:"Figtree","Helvetica Neue",Arial,sans-serif;
  --serif:"Newsreader",Georgia,"Times New Roman",serif;
  --mono:"JetBrains Mono",ui-monospace,Menlo,monospace;
  --ease:cubic-bezier(.2,.8,.2,1);
}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{background:var(--paper);scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font:19px/1.62 var(--serif);-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit}
:focus-visible{outline:3px solid var(--mag);outline-offset:3px;border-radius:6px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.pad{padding-inline:20px}

/* nav */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;background:linear-gradient(180deg,rgba(255,255,255,.85),rgba(255,255,255,0));padding-top:env(safe-area-inset-top,0px);transition:background .3s var(--ease),box-shadow .3s var(--ease),backdrop-filter .3s}
.nav .in{max-width:1240px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;gap:14px;padding:16px 20px}
.nav img{height:28px;width:auto;display:block}
.nav .mid{font:700 12px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--soft)}
.nav.solid{background:rgba(255,255,255,.82);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);box-shadow:0 1px 0 var(--rule)}
@media (max-width:680px){.nav .mid{display:none}}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:var(--mag);color:#fff;font:800 15.5px/1 var(--display);letter-spacing:-.005em;text-decoration:none;padding:15px 22px;border-radius:999px;border:0;cursor:pointer;transition:transform .2s var(--ease),background .2s var(--ease),box-shadow .2s var(--ease);box-shadow:0 10px 24px -12px rgba(236,46,145,.75)}
.btn:hover{background:#D41F7E;transform:translateY(-2px);box-shadow:0 14px 30px -12px rgba(236,46,145,.85)}
.btn .ar{transition:transform .2s var(--ease)}
.btn:hover .ar{transform:translateX(3px)}
.btn.ghost{background:rgba(255,255,255,.7);color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink);backdrop-filter:blur(6px)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.btn.sm{padding:11px 17px;font-size:14px}

/* hero */
.hero{position:relative;min-height:max(680px,100svh);display:grid;place-items:center;overflow:hidden;background:var(--paper);padding:110px 20px 90px;isolation:isolate}
.hero canvas.field{position:absolute;inset:0;width:100%;height:100%;z-index:0}
.band{position:absolute;left:0;right:0;height:34%;z-index:1;pointer-events:none}
.band.top{top:0;background:linear-gradient(180deg,rgba(236,46,145,.1),rgba(236,46,145,0))}
.band.bot{bottom:0;background:linear-gradient(0deg,rgba(236,46,145,.14),rgba(236,46,145,0))}
.hero-inner{position:relative;z-index:2;width:min(880px,100%);display:grid;justify-items:center;text-align:center;gap:10px}
.eyebrow{font:700 12.5px/1.2 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--mag-deep)}
.hero h1{margin:0;font:900 clamp(46px,8.4vw,112px)/.88 var(--display);letter-spacing:-.05em;max-width:100%}
.hero h1 .l2{display:inline-block}
.hero-inner > *{max-width:100%}
@media (max-width:640px){.hero h1{font-size:clamp(44px,14vw,64px);line-height:.92}.hero .ctas .btn{flex:1 1 auto}}
.hero h1 i{font-style:normal;color:var(--mag)}
.hero h1 .l2{font-style:italic}
.numslot{width:min(620px,86vw);height:clamp(120px,21vh,230px);margin:6px 0 0}
.beat{display:flex;gap:.45em;align-items:baseline;justify-content:center;flex-wrap:wrap;font:600 15px/1.3 var(--mono);letter-spacing:.04em;text-transform:uppercase;color:var(--soft);min-height:1.4em}
.beat b{font-weight:700;color:var(--ink)}
.beat[data-step="1"] b,.beat[data-step="2"] b{color:var(--mag-deep)}
.beat.in{animation:beatIn .45s var(--ease)}
@keyframes beatIn{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.hero .lede{margin:10px 0 0;max-width:46ch;font-size:clamp(18px,1.6vw,21px);line-height:1.5;color:var(--ink)}
.hero .ctas{display:flex;gap:10px;flex-wrap:wrap;justify-content:center;margin-top:14px}
.hero .fine{font:600 13px/1.4 var(--display);color:var(--soft);margin-top:4px}
.cue{position:absolute;left:50%;bottom:26px;z-index:2;transform:translateX(-50%);width:28px;height:44px;border-radius:14px;box-shadow:inset 0 0 0 1.5px var(--ink);opacity:.55}
.cue::after{content:"";position:absolute;left:50%;top:9px;width:4px;height:8px;border-radius:2px;background:var(--mag);transform:translateX(-50%);animation:cue 1.8s var(--ease) infinite}
@keyframes cue{0%{opacity:0;transform:translate(-50%,0)}30%{opacity:1}80%{opacity:0;transform:translate(-50%,14px)}100%{opacity:0}}
.hero .hero-inner > *{transition:opacity .8s var(--ease),transform .8s var(--ease)}
.hero:not(.ready) .lede,.hero:not(.ready) .ctas,.hero:not(.ready) .fine{opacity:.001;transform:translateY(10px)}
.hero.ready .lede{transition-delay:.25s}.hero.ready .ctas{transition-delay:.4s}.hero.ready .fine{transition-delay:.5s}

/* layout */
.col{max-width:680px;margin:0 auto}
.wide{max-width:1040px;margin:0 auto}
section.s{padding-block:26px}
.col p{margin:0 0 20px}
.col p.lead{font:700 clamp(22px,2.3vw,27px)/1.3 var(--display);letter-spacing:-.02em}
.part{display:flex;align-items:center;gap:12px;font:700 12.5px/1.2 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--mag);margin:96px 0 14px}
.part::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--mag)}
h2{font:900 clamp(36px,5.2vw,62px)/.98 var(--display);letter-spacing:-.045em;margin:0 0 22px;text-wrap:balance}
h3.ct{font:800 clamp(21px,2.4vw,27px)/1.1 var(--display);letter-spacing:-.025em;margin:0 0 4px;text-wrap:balance}
.cs{font:400 15.5px/1.45 var(--serif);color:var(--soft);margin:0 0 24px;max-width:64ch}
.pat b{font-family:var(--display);font-weight:800;letter-spacing:-.01em}

/* stat strip */
.strip{display:grid;grid-template-columns:repeat(3,1fr);border-top:3px solid var(--ink);border-bottom:1px solid var(--rule);margin-top:10px}
.strip div{padding:24px 22px 20px;border-left:1px solid var(--rule)}
.strip div:first-child{border-left:0;padding-left:0}
.strip .v{font:900 clamp(40px,6vw,76px)/1 var(--display);letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.strip .v i{font-style:normal;color:var(--mag)}
.strip .k{font:600 12px/1.35 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--soft);margin-top:12px}
@media (max-width:640px){.strip{grid-template-columns:1fr}.strip div{border-left:0;padding-left:0}.strip div + div{border-top:1px solid var(--rule)}}

/* the feed: ad types riding dotted tracks */
.feed{position:relative;height:clamp(420px,52vw,560px);margin:70px 0 30px;overflow:hidden}
.feed .glow{position:absolute;width:640px;height:640px;border-radius:50%;background:radial-gradient(circle,rgba(236,46,145,.22),rgba(236,46,145,0) 62%);right:-120px;top:50%;transform:translateY(-50%);pointer-events:none}
.rail{position:absolute;left:0;right:0;height:3px;background:radial-gradient(circle,var(--mag) 1.7px,transparent 2.1px) 0 50%/13px 13px repeat-x;opacity:.9}
.rail.t1{top:22%}.rail.t2{top:52%}.rail.t3{top:82%}
.lane{position:absolute;left:0;top:0;display:flex;gap:clamp(60px,9vw,130px);will-change:transform;padding-left:40px}
.lane.l1{top:calc(22% - 95px)}.lane.l2{top:calc(52% - 95px)}.lane.l3{top:calc(82% - 95px)}
.ad{flex:0 0 auto;width:150px;background:#fff;border-radius:16px;box-shadow:0 18px 40px -22px rgba(35,35,35,.45),0 0 0 1px var(--rule);padding:10px;display:grid;gap:8px;transform:rotate(var(--r,0deg))}
.ad .top{display:flex;align-items:center;gap:6px}
.ad .top i{width:16px;height:16px;border-radius:50%;background:var(--bar);flex:none}
.ad .top s{display:block;height:5px;border-radius:3px;background:var(--rule);flex:1;text-decoration:none}
.ad .media{height:92px;border-radius:10px;background:var(--wash);position:relative;overflow:hidden}
.ad .t{font:800 13.5px/1.15 var(--display);letter-spacing:-.01em}
.ad .c{font:700 12px/1 var(--mono);color:var(--soft)}
.ad.hot{box-shadow:0 22px 50px -18px rgba(236,46,145,.65),0 0 0 2px var(--mag)}
.ad.hot .c{color:var(--mag-deep)}
.ad .chip{position:absolute;top:8px;right:8px;background:var(--mag);color:#fff;font:800 9.5px/1 var(--mono);letter-spacing:.06em;text-transform:uppercase;padding:5px 7px;border-radius:999px}
/* media patterns, one per kind of ad */
.m-ba{background:linear-gradient(90deg,#E9E3EA 50%,#F6D7E7 50%)!important}
.m-ba::after{content:"";position:absolute;left:50%;top:0;bottom:0;width:2px;background:#fff}
.m-demo{background:repeating-linear-gradient(135deg,#F3EEF4 0 10px,#EAE3EC 10px 20px)!important}
.m-ugc{background:linear-gradient(180deg,#F6D7E7,#EFE8F1)!important}
.m-ugc::after{content:"";position:absolute;left:50%;top:14px;width:30px;height:30px;border-radius:50%;background:#fff;transform:translateX(-50%);box-shadow:0 34px 0 10px #fff}
.m-head{background:#F1ECF2!important}
.m-head::after{content:"";position:absolute;left:14px;right:14px;top:30px;height:10px;border-radius:4px;background:#D9D1DC;box-shadow:0 18px 0 #D9D1DC}
.m-offer{background:linear-gradient(135deg,#232323,#4A4450)!important}
.m-offer::after{content:"$1";position:absolute;inset:0;display:grid;place-items:center;color:#fff;font:900 34px/1 var(--display)}
.m-cine{background:linear-gradient(160deg,#3B3440,#8B7F90)!important}
.m-anim{background:radial-gradient(circle at 30% 40%,#F6D7E7 0 16px,transparent 17px),radial-gradient(circle at 70% 60%,#E3DCE5 0 22px,transparent 23px),#F5F1F6!important}
.m-quote{background:#FDF1F7!important}
.m-quote::after{content:"\201C";position:absolute;left:12px;top:-6px;font:900 60px/1 var(--display);color:var(--mag)}
.feed-cap{position:absolute;left:50%;bottom:10px;transform:translateX(-50%);font:600 12px/1.3 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--soft);white-space:nowrap}
@media (max-width:640px){.feed-cap{white-space:normal;text-align:center;width:90%}}

/* interstitial */
.inter{max-width:1040px;margin:40px auto;background:var(--ink);color:#fff;border-radius:28px;padding:36px 38px;display:grid;grid-template-columns:1fr auto;gap:26px;align-items:center;position:relative;overflow:hidden}
.inter::before{content:"";position:absolute;inset:0;background:radial-gradient(circle,rgba(236,46,145,.55) 1.4px,transparent 1.8px) 0 0/16px 16px;mask:linear-gradient(90deg,transparent 40%,#000);-webkit-mask:linear-gradient(90deg,transparent 40%,#000);opacity:.5;pointer-events:none}
.inter > *{position:relative}
.inter h3{margin:0 0 8px;font:900 clamp(26px,3.4vw,38px)/1.02 var(--display);letter-spacing:-.035em}
.inter h3 i{font-style:normal;color:var(--mag)}
.inter p{margin:0;font-size:17.5px;opacity:.86;max-width:54ch}
@media (max-width:720px){.inter{grid-template-columns:1fr;padding:28px 24px}}

/* histogram */
.hist{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;align-items:end;height:300px;border-bottom:2px solid var(--ink);padding-top:34px}
.hcol{display:flex;flex-direction:column;justify-content:flex-end;height:100%;gap:10px}
.hcol .n{font:900 22px/1 var(--display);text-align:center;letter-spacing:-.03em;font-variant-numeric:tabular-nums;transition:opacity .5s var(--ease) .5s}
.hcol .n small{display:block;font:500 11.5px/1.3 var(--mono);color:var(--soft);letter-spacing:0;margin-top:4px}
.hcol .b{background:var(--bar);border-radius:8px 8px 0 0;min-height:3px;height:var(--h);transition:height 1s var(--ease)}
.hcol.hot .b{background:var(--mag)}
.hcol:nth-child(2) .b{transition-delay:.08s}.hcol:nth-child(3) .b{transition-delay:.16s}.hcol:nth-child(4) .b{transition-delay:.24s}.hcol:nth-child(5) .b{transition-delay:.32s}
.pre .hcol .b{height:3px}.pre .hcol .n{opacity:0}
.hlab{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;font:600 12.5px/1.3 var(--mono);color:var(--soft);text-align:center;margin-top:10px}
@media (max-width:560px){.hist{height:240px;gap:8px}.hlab{gap:8px;font-size:10.5px}.hcol .n{font-size:17px}}

.def{border-left:4px solid var(--mag);padding:6px 0 6px 22px;margin:30px 0;font-size:18px}
.def b{font:700 12px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--mag-deep);display:block;margin-bottom:8px}

.big3{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.big3 div{padding:26px 22px;border-left:1px solid var(--rule)}
.big3 div:first-child{border-left:0;padding-left:0}
.big3 .v{font:900 clamp(48px,6vw,70px)/1 var(--display);letter-spacing:-.05em;color:var(--mag);font-variant-numeric:tabular-nums}
.big3 p{margin:10px 0 0;font-size:16px;line-height:1.45;color:var(--soft)}
@media (max-width:720px){.big3{grid-template-columns:1fr}.big3 div{border-left:0;padding-left:0;border-top:1px solid var(--rule)}.big3 div:first-child{border-top:0}}

/* Meta's pick: 100 dots */
.pick{display:grid;grid-template-columns:auto 1fr;gap:44px;align-items:center}
.grid100{display:grid;grid-template-columns:repeat(10,24px);gap:8px}
.grid100 i{width:24px;height:24px;border-radius:50%;background:var(--bar);transition:background .35s var(--ease),transform .45s var(--ease)}
.grid100 i.on{background:var(--mag)}
.pre .grid100 i{background:var(--rule);transform:scale(.4)}
.pick .leg{display:grid;gap:22px}
.pick .leg > div{display:grid;grid-template-columns:16px 1fr;gap:14px;align-items:start}
.pick .leg span{width:16px;height:16px;border-radius:50%;margin-top:8px;background:var(--bar)}
.pick .leg span.on{background:var(--mag)}
.pick .leg b{font:900 42px/1 var(--display);letter-spacing:-.04em;display:block}
.pick .leg p{margin:6px 0 0;font-size:16.5px;color:var(--soft);line-height:1.45}
@media (max-width:640px){.pick{grid-template-columns:1fr}.grid100{grid-template-columns:repeat(10,1fr);gap:6px}.grid100 i{width:100%;height:auto;aspect-ratio:1}}

/* bars */
.bars{display:grid;gap:12px}
.bar{display:grid;grid-template-columns:minmax(140px,240px) 1fr 76px;gap:16px;align-items:center}
.bar .lab{font:800 15.5px/1.2 var(--display);letter-spacing:-.01em}
.bar .lab small{display:block;font:500 11.5px/1.3 var(--mono);color:var(--soft);margin-top:3px;letter-spacing:0}
.bar .track{height:26px}
.bar .fill{height:100%;width:var(--w);border-radius:6px;background:var(--bar);transition:width .9s var(--ease)}
.bar.hot .fill{background:var(--mag)}
.bar.avg .fill{background:var(--ink)}
.bar .val{text-align:right;font:700 15px/1 var(--mono);font-variant-numeric:tabular-nums}
.pre .bar .fill{width:0}
.axis{display:grid;grid-template-columns:minmax(140px,240px) 1fr 76px;gap:16px;font:500 11px/1 var(--mono);color:var(--soft);margin-top:10px}
.axis .ticks{display:flex;justify-content:space-between;border-top:1px solid var(--rule);padding-top:8px}
@media (max-width:560px){.bar,.axis{grid-template-columns:1fr 64px}.bar .lab{grid-column:1/-1}.axis > span:first-child{display:none}}

.toggle{display:inline-flex;flex-wrap:wrap;background:var(--wash);border-radius:999px;padding:5px;gap:2px;margin-bottom:26px;position:relative}
.toggle button{font:800 14px/1 var(--display);border:0;background:transparent;color:var(--ink);padding:11px 17px;border-radius:999px;cursor:pointer;transition:background .25s var(--ease),color .25s var(--ease)}
.toggle button[aria-pressed="true"]{background:var(--ink);color:#fff}

/* report preview */
.inside{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
@media (max-width:900px){.inside{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.inside{grid-template-columns:1fr}}
.inside div{background:var(--wash);border-radius:20px;padding:22px 20px 24px;transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.inside div:hover{transform:translateY(-4px);box-shadow:0 18px 36px -24px rgba(35,35,35,.4)}
.inside b{display:block;font:800 19px/1.15 var(--display);letter-spacing:-.02em;margin-bottom:8px}
.inside p{margin:0;font-size:15.5px;line-height:1.45;color:var(--soft)}
.inside .dot{width:12px;height:12px;border-radius:50%;background:var(--mag);margin-bottom:16px;box-shadow:0 0 0 6px var(--mag-wash)}

.tablewrap{overflow-x:auto;border:1px solid var(--rule);border-radius:20px;background:var(--paper);margin-top:30px}
table{width:100%;border-collapse:collapse;font:500 14px/1.3 var(--mono);min-width:560px}
th,td{padding:16px 20px;text-align:left;border-bottom:1px solid var(--rule);font-variant-numeric:tabular-nums}
th{font:700 11.5px/1.2 var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--soft);background:var(--wash)}
td:first-child{font:700 15px/1.3 var(--display)}
tr:last-child td{border-bottom:0}
.num{text-align:right}
.you{background:var(--mag-wash)}
td.you span{filter:blur(6px);user-select:none;color:var(--mag-deep)}
th.you{color:var(--mag-deep)}
.unlock{display:flex;justify-content:space-between;gap:16px;align-items:center;flex-wrap:wrap;padding:16px 20px;border-top:1px solid var(--rule);background:var(--mag-wash)}
.unlock p{margin:0;font:800 16px/1.4 var(--display);color:var(--mag-deep)}

/* form */
.formcard{max-width:1040px;margin:96px auto 0;background:var(--wash);border-radius:32px;padding:44px 38px;display:grid;grid-template-columns:1fr 1.15fr;gap:44px;position:relative;overflow:hidden}
.formcard::before{content:"";position:absolute;inset:0;background:radial-gradient(circle,rgba(236,46,145,.35) 1.4px,transparent 1.8px) 0 0/18px 18px;mask:radial-gradient(ellipse at 0% 100%,#000,transparent 55%);-webkit-mask:radial-gradient(ellipse at 0% 100%,#000,transparent 55%);pointer-events:none}
.formcard > *{position:relative}
@media (max-width:860px){.formcard{grid-template-columns:1fr;padding:30px 20px;border-radius:24px}}
.formcard h2{margin-bottom:14px}
.formcard .pitch p{margin:0 0 16px;font-size:18px}
.formcard ol{margin:22px 0 0;padding:0;list-style:none;display:grid;gap:16px;counter-reset:s}
.formcard li{display:grid;grid-template-columns:34px 1fr;gap:14px;align-items:start;font-size:16.5px;line-height:1.45;counter-increment:s}
.formcard li::before{content:counter(s);width:34px;height:34px;border-radius:50%;background:var(--mag);color:#fff;font:800 16px/34px var(--display);text-align:center}
.formcard li b{font-family:var(--display);font-weight:800}
form{background:var(--paper);border-radius:22px;padding:26px;display:grid;grid-template-columns:1fr 1fr;gap:14px;box-shadow:0 30px 60px -34px rgba(35,35,35,.35)}
form .full{grid-column:1/-1}
@media (max-width:520px){form{grid-template-columns:1fr;padding:18px}}
label{display:grid;gap:6px;font:700 13.5px/1.2 var(--display)}
label small{font-weight:500;color:var(--soft)}
input,select{font:500 16px/1.3 var(--display);color:var(--ink);background:var(--paper);border:1.5px solid var(--rule);border-radius:12px;padding:12px 13px;width:100%;transition:border-color .2s,box-shadow .2s}
input:focus,select:focus{outline:none;border-color:var(--mag);box-shadow:0 0 0 4px var(--mag-wash)}
input.known,select.known{background:var(--wash)}
input.need,select.need{border-color:var(--mag)}
form .btn{width:100%;font-size:16px;padding:17px}
form .note{font:500 12.5px/1.45 var(--display);color:var(--soft);margin:0}
.known-note{font:800 14px/1.4 var(--display)!important;color:var(--mag-deep)!important;background:var(--mag-wash);border-radius:10px;padding:10px 12px}
.done{display:grid;gap:12px;align-content:center;background:var(--paper);border-radius:22px;padding:32px}
.done b{font:900 30px/1.05 var(--display);letter-spacing:-.03em}
.done p{margin:0;font-size:17px}

.method{max-width:1040px;margin:64px auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:26px;border-top:1px solid var(--rule);padding-block:24px 30px}
.method h5{margin:0 0 6px;font:800 14px/1.2 var(--display)}
.method p{margin:0;font-size:15px;line-height:1.5;color:var(--soft)}
@media (max-width:760px){.method{grid-template-columns:1fr}}
.foot{max-width:1040px;margin:0 auto;padding-block:26px 50px;display:flex;justify-content:space-between;align-items:center;gap:16px;border-top:1px solid var(--rule);font:600 13px/1.4 var(--display);color:var(--soft)}
.foot img{height:22px;width:auto}

/* reveal */
.rv{transition:opacity .9s var(--ease),transform .9s var(--ease)}
.rv.pre{opacity:0;transform:translateY(22px)}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
  .rv.pre{opacity:1;transform:none}
}